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This video was an ad from McDonalds. It was
about an old man who did not have a good relationship with his wife. As a
result, he decided to go fishing to a lake. When he prepared the food (a McDonald’s
combo) that he was going to eat by the lake, suddenly a Lago Ness monster appeared
and ate it. The ad ended when he was with his wife in the lake shore and gave
her a McDonald’s combo.
The ad employed humor as its main technique since
by the man´s action you could realize that he did not want to be with his wife
anymore. He thought that was a clever
solution.
The message of this ad was “Every time a good
time”: due to McDonalds, the old man could solve his problem, i.e. his wife.
When he discovered that the Lago Ness monster loved McDonalds ‘food, he could
achieved his goal.
The ad was for adults. Through the ad they
wanted to show that Mc Donald’s could make you spend a good time every time you
have a “quarter pounder”. The man found the solution of his Karma by taking
advantage of an unexpected and pleasant situation.
When I watched the video I felt that the man
was a harmless old man who had problems like everyone else. However, he planned
a trunk against his wife, which demonstrated that he wanted to take revenge for
his miserable life.
