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viernes, 12 de octubre de 2012

CRAVE- Coca-Cola ad.

This advertisement belonged to Coca-cola. It was an ad that wanted to sell the product in a creative way. The man, who appeared in the ad, faced a problem: it was a stifling hot day and he felt nothing but thirst. Immediately, he was eager to drink a Coke-cola bottle. As a result he decided to go out and find it. While he was finding some grocery to buy one, he saw shapes of Coca-cola bottles everywhere or the sound of a just opened Coke-cola and the sound it makes when someone it pours it down.

The message of this ad was 'Open happiness’, relating the instant happiness to drinking a Coca- cola, which can be achieved only with a few coins. Once the man found the grocery and opened the Coke bottle, his problem was solved.

I found the ad thrilling because I wanted to know what would happen with that man who connected the things he saw on the streets with Coca-cola bottles. Firstly, I did not understand the ad, but when I watched it again, I could comprehend that it showed an inner desire from the man. Coca-cola could show us that if you drunk it, you would find happiness and an ideal solution for your immediate problems.

This ad was for young people since the main character was a young man. In fact, as I am youngster I find it appeling to drink a  Coca- cola  in a boiling day. 


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